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B2B Marketers…or mind-readers?
I just read Seth Godin’s most recent blog entry and it really hit home. I just got out of a new business meeting where we discussed nailing down this particular client’s target market. Which is a...
View ArticleWord of the Week – Close Ratio
Close Ratio, Close\ Ra”ti*o, n. The percentage of sales closed based on a variety of criteria, including leads, suspects, prospects, offers, etc. An offer pitched to 10 prospects resulted in two closed...
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